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Want More Sales? Don’t Sound Like an Idiot

This is fascinating: a well-written product review (that is to say, with no spelling or grammar errors) tends to increase sales—whether the review is positive or negative. Why? Because “such reviews are perceived as objective and thorough.”

So. Don’t tell me that proper comma placement is subjective, or that knowing the difference between em and en dashes is proof of OCD, or that fighting the good fight against random capitalization is a waste of time. People judge you—and your capabilities—by your writing.

What? You forgot everything you learned in English 101? Afraid your grasp of subject-verb agreement is a bit tenuous, or that (shudder) your participles might be dangling? Good thing there’s AMD.



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